Generate new business on twitter
April 5th, 2009 | by geo |
After receiving several replies and direct messages on twitter in response to specific things that I “tweeted,” I began to see the value in tracking specific keywords for the purpose of creating a dialogue. I wanted to start using twitter as a prospecting tool, allowing me to instantly engage with people who are researching or implementing a mobile marketing/CRM solution.
My problem, I have a personal twitter account that I use as a micro blogging tool to post short thoughts, and I didn’t want to turn that into a never ending dialogue of mobile marketing thoughts and conversations. So I decided that I will continue to use my personal account as a micro blogging tool, and create a new account that will focus specifically on engaging people in conversation on mobile marketing/CRM. I created a new account and my second identity is MobileCRM.
I will use MobileCRM to reach out to people on twitter who are discussing mobile marketing and CRM solutions. Not only will I have a better understanding of customer expectations in this space, I’m also likely to see new business as a result.
So, that’s my twitter experiment and so far it’s working quite well. Within 48 hours of creating the MobileCRM account and starting to talk with people about mobile marketing, I’ve had numerous direct inquiries, a few skype conversations, and even a phone call. We’ll see how things progress…..
Lastly, after tracking twitter with various widgets and using feeds, I found the best way to monitor the “twittersphere” is via an application called TweetDeck. You can keep track of various streams based on keyword searches, and you can instantly reply to someone or send a direct message.
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One Response to “Generate new business on twitter”
By Wifey on Apr 30, 2009 | Reply
Thank you for separating accounts so that I don’t have to partake in your geek world.
Hope you rock out @ your meetings! Miss you! 